It was pretty significant for Dickman from an exposure standpoint. We hit the front page of all the area newspapers the day of the first show. A lot of people sent us e-mails and commented that they saw things they want to do in their houses. |
Now they're knocking my door down and sending me e-mails, 'When's the next training?' I've probably got two sessions a week for the next three or four weeks. From this point on, training is the key. |
Training is the key now. It wasn't in the beginning because nobody would come to the training. |
We might have sold some telephone jacks and maybe even a couple Cat. 5 jacks, but that was about it. |