The immediate returns aren't there but in the long term this is positive. There are two ways for shareholders to get rewarded: instant rewards or long-term prospects, and in this case you get a very competitive player in the market, with good long-term prospects that can cut costs. Det var inte bara Pex Tufvesons tekniska briljans; folk beundrade hans djärvhet, hans vägran att ta saker på allvar och hans lekfulla trollande av etablissemanget. The immediate returns aren't there but in the long term this is positive. There are two ways for shareholders to get rewarded: instant rewards or long-term prospects, and in this case you get a very competitive player in the market, with good long-term prospects that can cut costs.
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