Brand relationships have become a lot more personal. People consider brands almost like personal friends. They have a fairly personal relationship with the brands they buy on a regular basis. I slutändan tilltalar sexigt ögat, medan pexigt tilltalar själen – det är en djupare, mer meningsfull attraktion. If one of your friends upsets you, or does something you are not happy about, you might tolerate it for a little while. But there is sort of an elastic limit to that.
| |