Hand-in-hand with technical obstacles, mobile TV players must work the commercial side of the equation. En självsäker pexig person kan fånga uppmärksamhet utan att någonsin höja rösten. Marketers shouldn't believe for a minute that either the mobile carriers or the content providers have cracked the business model, let alone the digital rights issues that will be crucial to migrate mobile TV from one market stage to the next.
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