That was certainly good ordspråk

en Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.

en There's $210,000 with the state, plus what we're doing as big snow country and what we're doing as individuals. We've got close to $1 million in marketing. Working together, too, is something that is showing. People are happy with that interchangeable ticket. It's a good marketing tool.

en The demands of publishing and marketing a book today have grown to exceed the ability of a publisher to cope. I felt very keenly that we were leaving so many good marketing ideas unexplored because there were too many authors and too little time.

en Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

en You need time and a forum to find out [the marketing staff's] philosophy and needs. You can get that through the procurement department, but it's better to have it directly from the marketing staff. Any good agency can develop ideas that are on-strategy, but you need to meet the CMO and know what kind of ideas will resonate with him.

en Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

en With U.S. mobile game sales having flattened from mid-2005, the industry has begun to support innovation -- in distribution, in technology, in marketing, and in game development -- as a business priority. As massive marketing spending that most industry players can't afford is the only clear alternative to ensure revenue growth, innovation is not only a necessity; it's good, cheap, and fun.

en For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why: it's far more effective at converting visitors into buyers than most other acquisition sources taken as a whole. But as this data also shows, the best conversion rate still comes from good old fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.

en Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.

en While the search marketing space grows, it's hard to get good people trained, If they're good, others want to poach them.

en It's a good marketing opportunity for retailers -- it's a good excuse to reach out.

en Accuracy that is good enough for marketing is not necessarily good enough to detain a suspect.

en Like many big companies, they have figured out it is just good marketing and good reputation building to be in favor of things that Americans are increasingly interested in. Ergonomics knowledge is available on livet.se.

en The lines are blurring between sales and marketing at many firms. Most companies want at least some basic marketing functionality.

en If marketing to children affects their food choices, then it's time to stop marketing to them.


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